Soft Focus Setting Powder

Description

An ultra-fine, talc-free loose powder made with rice powder and silica that blurs pores, sets makeup for up to 12 hours and controls shine without flashback in photos. Infused with 2% niacinamide. Available in four shades to suit every skin tone.

Soft Focus is a loose powder that sets makeup without ever looking powdery. Ultra-fine rice powder and silica blur the look of pores and absorb oil, so makeup stays in place for up to 12 hours and shine stays under control. It is talc-free and gives no flashback, so it looks natural in photos, even with flash.

2% niacinamide helps balance oil through the day, and a touch of squalane keeps the finish soft rather than flat. It comes in four shades: Translucent suits most fair to medium skin tones, while Light, Medium and Deep add a subtle tint, and Deep leaves no white cast on rich skin tones.

1. Up to 12-hour wearSets makeup and controls shine.
2. No flashbackTalc-free rice powder and silica look natural in photos.
3. 4 shadesIncluding a Deep shade with no white cast.

Key ingredients

Rice powder

An ultra-fine powder that absorbs oil and blurs the look of pores.

Silica

Gives the soft-focus, blurring effect without flashback.

2% niacinamide

Helps balance oil through the day.

Squalane

Keeps the finish soft and skin-like, never flat or cakey.

Iron oxides (tinted shades)

Mineral pigments that give Light, Medium and Deep their tint.

Always made without: Parabens, Sulfates (SLS/SLES), Phthalates, Mineral oil, Synthetic dyes, Formaldehyde releasers, Animal-derived ingredients.

Good to know: Fragrance-free. Vegan and cruelty-free: no animal-derived ingredients and never tested on animals. Every ingredient is listed in full on the packaging. Explore our ingredient spotlight.

How to use

Press a small amount over makeup with a powder puff or brush, focusing on the T-zone. Use alone on bare skin for a soft-matte finish.

Shades & prices

Every shade is the same price: $36 for 8 g / 0.28 oz.

Availability: In stock, ships within 1 business day.

Skin types & suitability

All skin types, especially oily and combination. Non-comedogenic.

• Fragrance-free.
• Vegan and cruelty-free.
• New to a product? Patch test on your inner arm or behind the ear once a day for 48 hours, and introduce one new product at a time.

Shelf life & storage

Best within 24 months after opening (look for the open-jar symbol on the pack).

Unopened products last 30 months from manufacture. Store away from direct sunlight. Product code AU-MK03.

Delivery, returns & payment

US shipping

Free US standard shipping on orders over $60; below that it costs $5.95 and arrives in 3–5 business days. US express costs $12 and arrives in 1–2 business days. Orders placed before 1pm ET Monday to Friday ship the same day. At $36, this product is $24 away from free US standard shipping on its own.

International

We ship to Canada, the UK, the EU, the UAE and Australia for a flat $15, with delivery in 6–10 business days. Import duties and taxes may be charged by your country on delivery.

Returns

30-day returns from the delivery date. On your first order, our "Love it or return it" promise means you can return anything within 30 days, even if it has been opened or used; on later orders, items must be unopened. US returns include a free prepaid label; international customers pay return shipping. Refunds go back to your original payment method within 5–7 business days after we receive your return. If a shade isn’t right, we’ll exchange it for free within 30 days, even if opened.

Free samples

Every order includes 2 free deluxe samples, which you choose at checkout. Orders over $100 get 3 samples.

Payment

Visa, Mastercard, American Express, Discover, PayPal, Apple Pay, Google Pay and Shop Pay. With Afterpay you can split any order over $35 into 4 interest-free payments every two weeks. All prices are in US dollars.

Subscribe & save

Subscribe & Save (10% off every delivery) is available on our skincare products. This product is a one-time purchase.

First-order offer

New customers get 15% off their first order with code GLOW15: $30.60 for this product on a first order. Only one discount code can be used per order, and codes can't be combined with Subscribe & Save pricing or used on gift cards.

Aurelle Circle

Earn 36 points with this product (1 point for every $1 spent). Every 100 points is worth $10 off. Free to join, with double points in your birthday month and early access to new launches. Points expire after 12 months without a purchase.

Gift wrapping

$5 per order, with a recycled-paper wrap, ribbon and handwritten note. Packing slips in gift orders never show prices. Digital gift cards are available from $25 to $250.

Order changes

You can change or cancel an order within 1 hour of placing it, as long as it hasn't shipped. Order numbers start with AU- followed by six digits, and we email a tracking link as soon as your order ships.